Spudnik Rebrand — Yannick Roos

Spudnik Gourmet Potato Bowls

Rebranding for Spudnik, a gourmet potato bowl restaurant in Savannah, GA. Hidden in plain sight, Spudnik is the abode of the humble potato but has a voice and ambition that is anything but soft. Spudnik currently lacked its own voice, looked loose, outdated, and out of sync with its customers.

Through this rebrand, we wanted Spudnik’s independent voice to shine through a seamless brand language. Young. Bold. Jester. We wanted it to sound sassy and authentic, just as Spud is.

by Tanya Kar, Sanika Palsikar & Yannick Roos

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The Foxes (Tanya, Sanika & I) completed this rebranding in 5 weeks. Many research trips and a brand workshop with the kind owner Andrew.

Research: Sanika Palsikar, Tanya Kar, Yannick Roos.
Customer Journey and User Personas: Sanika Palsikar
Brand Development and Execution: Tanya Kar
Advertising and Marketing Content: Yannick Roos

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