Uniqlo x Pokémon Go
Introducing Go Uniqlo. The collaboration between two established Japanese brands. Functionality meets fashion in the new Uniqlo x Pokémon Go collection.
All clothing pieces include Pokémon Go Plus technology to bring your Pokémon with you on all your adventures.
Join the adventure in style.
Why Uniqlo & Pokémon Go?
As one of the most popular children’s entertainment properties in the world since 1996 and a unisex casual wear store since 1984, both Japanese companies: Pokémon Go and Uniqlo, are collaborating on this project based on their shared values. Reputable brands such as their own find success in constant evolution. Both are detail-oriented, quality brands that focus on making everyone’s life better: whether that be through clothing or entertainment.
Similar to a Pokémon, Uniqlo is always evolving based on life’s needs while maintaining a practical sense of beauty. Pokémon Go is no different, as they recognized a shift in consumers and adapted to bring the fun outdoors, into the player’s real life. This collaboration combines both aspects into one to make the gamer’s life even better.
What’s the shared emotional connection? Why Uniqlo over all other brands? “Whenever and Wherever” Uniqlo statement: similar to Pokémon Go since it's a mobile game.
What is Pokémon Go Plus?
Once Pokémon GO Plus is paired with your smartphone, you can catch Pokémon and get items from PokéStops near you without any disturbance.
Don’t miss out on the new or shiny Pokémon available near you. Let them join you on your adventure with style.
Introducing Go Uniqlo
Launching the Uniqlo x Pokémon Go collection. All clothing pieces include Go Plus technology built in, perfect for uninterrupted adventures.
The unisex t-shirts & hoodies are reversible. Show off your team spirit with pride or be adventurous with the minimal look. You can also rock your team logo as a badge on the utility jacket.
All Uniqlo x Pokémon Go pieces also come with a code redeemable in-game. This unlocks many new tasks and rewards. Catch the rare Melody Pokémon while sporting the Uniqlo items in-game.
Project by Gabriel Hsieh, Yannick Roos, Kiera Sheridan