Savannah Ghost Pirates
The Savannah Ghost Pirates are a brand new East Coast Hockey League team with no real brand recognition yet. Their first appearance will be in the 2022 ECHL season, with all of their home games at the new EnMarket arena, which will seat 7,300 people for hockey games. Their only established branding is their name, team colors, and logo. The ECHL itself is a minor league with strong community ties and looser restrictions on formal sports branding, featuring other mascots like a firefighting dalmatian or a polar bear in sunglasses.
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Establish brand aesthetics and messaging.
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Create the Ghost Pirates opening game experience.
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Intertwine Savannah’s haunted history with the rowdy energy of ECHL hockey.
Redo of the Savannah Ghost Pirates logo.
Resembling more of a ghost than a pepper.
Merchandise Design
Arena Experience
Simulation of the opening experience for The Savannah Ghost Pirates game and the goal reel.
Game opening experience
Goal Horn
Community
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Partners
The Ghost Pirates will be partnering with a number of different brands, some local such as Ghost Coast Distillery, Spudnik, Savannah Bee Company, and Savannah’s very own Riverboat Cruises.
But also world-known brands such as Pepsi, Heineken, and Homewood Suites by Hilton.
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Tiered Season tickets
The Ghost Pirates would have a tiered season ticket holder system.
Fantom Club
Tickets to every EnMarket arena game
Express Admission
Access to exclusive Meet & GreetsBonaventure Club +
VIP Parking spots brought to you by EnMarket gas stations
Complimentary Merchandise
Access to Pre-game Lounge hosted by Stoner’s PizzaCaptain’s Club +
Box seats with personal service by Ghost Coast Distillery
Exclusive dinner with players on Savannah Riverboat Cruises